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King Giddra was a Japanese hip hop group that started in 1993. They were signed to the indie label P-Vine Records. After a six-year hiatus, they would go on to sign with DefStar Records, a sublabel under Sony Music Entertainment Japan (SMEJ) for their second album release.
Although all three members were born in Tokyo, each member spent some time living and growing up in the United States. K DUB SHINE, did a homestay in Florida before moving to Oakland, California, where he would meet future members of the group, ZEEBRA and DJ OASIS. According to the group's appearance on the Japanese music variety show, "HEY!HEY!HEY! MUSIC CHAMP", DJ OASIS and ZEEBRA have known each other since grade school.
As the popularity of hip hop in Japan increased in the 1990s, mainstream J-Pop began to produce J-Rap, which was just party rap with no real political message. Those in the hip hop culture of Japan noticed the success of J-Rap and wondered if rap in Japan should discuss socio-political issues or if it should remain mainstream with lighter lyrics. King Giddra chose to make Japanese hip hop more political and about social issues that those in Japan faced. This also helped to create a Japanese style of rap that was not just an imitation of American rap because King Giddra discussed issues specific to Japan. For example, in their 1995 song, "Bullet of Truth", the group discusses how the education system "crushes the dreams of children" by making them think they will have a successful job after graduation, when in reality, unemployment is very common among young Japanese adults. They also criticize the media by saying that its advertising is overpowering and becomes a sort of mind control. Japanese society is condemned for its "heartless commercialism" and "despoiled environment".
By the early 2000s, different aspects of King Giddra's political perspective began to emerge. Though still claiming inspiration from African American groups such as Public Enemy, projects such as The Ultimate Weapon (Saishuu Heiki) contained more overtly nationalistic statements. In 2002, K Dub Shine produced the soundtrack for "The Sakura of Madness," a film chronicling three nationalistic youths in Shibuya who attack those they view as “ruining the sanctity of the streets” and become sucked into a yakuza war"Taken from English film description from Netflix, Japan, 11 Aug 2020 In an interview with Remix magazine in 2009, K Dub Shine openly expressed his right-wing views, including his belief that Japanese soldiers who died in World War II should be honored as fighting for the betterment of Japan. He compared the Occupation of Japan after World War II to the enslavement of black people in America, calling the two a "shared experience" of oppression, and described the Black Panthers as a right-wing organization. Remix volume 6, no. 215, June 2009, p. 54-61
With the success of their respective solo ventures, the group would go on a long hiatus until the eventual release of their second, and possibly last album, The Ultimate Weapon (Saishuu Heiki). It was released in 2002. Unlike the debut album which saw beatmaking duties split largely between ZEEBRA and DJ OASIS, "Saishuu Heiki" was mostly produced by DJ OASIS.
The simultaneous release of two of their singles "F.F.B." and "UNSTOPPABLE" saw commercial success with them reaching the 5th and 6th spot on the Oricon charts. They made their first and only appearance as a group to perform in the Japanese music shows, "HEY!HEY!HEY! MUSIC CHAMP" and "MUSICSTATION". However both singles dealt with controversy. "F.F.B." contained a line that offended people with HIV, while the song (Driveby) offended the gay community accusing it of discrimination. The original "UNSTOPPABLE" single blue was discontinued and re-released without the song "Driveby" yellowed. The track was replaced with their song, (Heisei Ishin/Heisei Restoration; a concept borrowed from the "Meiji Restoration". Heisei being the present-day Japanese era). On September 11, 2002, they released their last single for the album "911", exactly one year after the incident. King Giddra's song "911" addressed America's misguided "war on terror," and the complicity of the Japanese media and the national government. The song reflects on ground zero and its aftermath in two eras: August 1945 and September 11, 2001. Their music video opens with an image of ground zero Hiroshima. The group song video uses images of Hiroshima's ground zero after the bombing as a way of rethinking ground zero New York. According to Ian Condry the image, "at the center of the picture, the government building now known as the Peace Dome figures prominently."Condry, Ian. Hip-hop Japan: Rap and the Paths of Cultural Globalization. Durham, NC: Duke University Press, 2006. The group lyricist raps about America's hypocrisy in always telling Japan "to follow the path of peace" but then starts bombing Baghdad. On the other hand, they see the Japanese government as equally at fault because of their complicity. Also the first and third verses of the song appear on their 2002 video Saishuu Heiki, or the Ultimate Weapon (Defstar Records). The song is inspiring because it great to see that some rappers from Japanese tackling issues of social opposition and bringing more voices to the call for peace.
The album was released in October and featured "F.F.B." with edited lyrics, and the song (Koukai Shokei/Public Execution) which was a diss track. ZEEBRA airs out KJ from the group Dragon Ash, while K DUB SHINE's verse aims at "sell-out rappers" and calls out Kick The Can Crew, and Rip Slyme through word play of their names, while allowing his point to flow through his verse:
(kiku to kan kuruu, RIRIKU tsurai, herikutsu RAIMU/ listening to it makes me mad as hell, annoying lyrics, pointless rhymes).
The song (Generation Next) is the album version of a song they contributed to the movie (Kyouki no Sakura/The Sakura of Madness), directed by Sonoda Kenji, who is the longtime music video director of King Giddra, as well as some of their solo work's videos.
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